Samantha Holloway accède au sommet de l’organisation Kraken en tant que nouvelle copropriétaire [Seattle Times]
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kvacking
@Kraken de Seattle
Samantha Holloway accède au sommet de l’organisation Kraken en tant que nouvelle copropriétaire [Seattle Times]
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kvacking
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>So working on fan engagement with the Kraken was a natural fit.
Engagement wasn’t always great last season, when the Kraken sported the NHL’s third-worst record. But Holloway feels a foundation was built and is now growing, with the team improved and players getting out into the community post-pandemic without restrictions.
“I think it’s important to understand where fans are coming from and how dedicated people can be to something that’s your city’s sports team,” she said. “And to understand the emotional ups and downs of a fan and what can enhance their experience at the arena when we win and when we lose. Because there’s things you can control and things you can’t. But having empathy for your fans and your customers is extremely important.”
Holloway meets regularly with team executives, including in hockey operations. She had lunch last week at the Kraken Community Iceplex with coach Dave Hakstol and chats frequently with general manager Ron Francis and team president Victor de Bonis, who is joining her at the board of governors meetings.