The Jets organization sent out a letter this afternoon to fans on behalf of President & COO John Olfert. It reads as follows:
On behalf of the Winnipeg Jets Hockey Club and True North Sports + Entertainment, I would like to express sincere appreciation and gratitude for your loyal support of our Winnipeg Jets during the 2022-23 season.
True North’s purpose is to be relentless in our pursuit of providing a superior fan experience, developing championship calibre hockey teams, nurturing our employee team, and collectively making a meaningful and consistent contribution to our community (True North Purpose). These priorities are what drive our ownership, 300 full-time (plus 900+ part-time) employees, and other stakeholders who expend tremendous care, effort, and commitment to operating a Winnipeg Jets season.
But it is the fans who turn hockey games at Canada Life Centre into events, and who transform an NHL playoff game into a Winnipeg Whiteout – with all the fun and excitement that these games bring.
Despite an exceptional start to the season and qualifying for post-season play – we share in the disappointment by not advancing further, as it is an organizational goal to win a Stanley Cup for our city and province.
In response, we offer no excuses or rationalizing comments – but instead embrace the resilience our community is known for, and continue our collective efforts to improve for the future. Looking ahead:
>We are excited by the $13 million renovation, already underway, to improve service offerings, the north concourse and Wi-Fi for all fans at Canada Life Centre;
>
>We value the tireless efforts of our hockey management and scouts, as they prepare for the NHL Scouting Combine, the NHL Draft, and the necessary work required to develop championship calibre teams; and
>
>Our organization remains focused on sales efforts within the framework of our Forever Winnipeg ticket sales campaign.
>
>Forever Winnipeg, is not just a tagline, but rather a declaration of unrelenting efforts to ensure that our NHL franchise thrives in perpetuity. It is your emotional and financial investment with our team that provides the energy in our venues, and the fuel that makes the economic engine of True North and the Winnipeg Jets go. For this we are grateful.
The organization tried to launch a marketing campaign to increase season ticket sales which fell flat with many fans. Additionally the end of season media availabilities also left some fans feeling a disconnect.
Does this resonate with you?
FormerCoalRoller
Seems like a really weak statement after being punished by the fans and media. Hey were upgrading the wifi and « service offerings ». That’s really going to move the needle…. and don’t forget about our Winnipeg Forever stuff. We’ve really shown how much we value you recently!
mHo2
I love me some lip service
Kothkane
It sounds like Chevy wrote it. A lot of words without actually saying anything meaningful.
halo-st
At least this didn’t double down on the « we made the playoffs you should be happy » message that cheveldayoff was trying to push on fans.
They finally admitted that they do in fact want to win a cup. That didn’t seem like the message the GM was conveying.
Fans just want a change. This core has worn thin. So that and it reinvigorates people. People like new. Bring in players that want to be here and play hard. They don’t have to be Connor McDavid.
TheGreatStories
I think fans are at the point where if we’re not being condescended or made to feel crazy / lied to / threatened, things are good. So overall, yes this is a good letter.
JorroHass
The tone of this one is better.
JacksProlapsedAnus
« Forever Winnipeg »
Remind me how many local breweries have products in the arena for Jets games? Support local is a two way street.
silenteye
This is much better than what was in that email recently.
But if you want a champion caliber team, put your money where your mouth is and make some changes – not asking for them this second, but before the season begins.
PostAboveMeSucks
I am good with this. On behalf of all the fans, (nominated in a silent voting process involving one individual) as I am now the President of the fans, [(thank you for your vote!)… ‘you’re welcome’] and as such, from one President to another, Thank you for the Winnipeg Jets! As well acknowledging the players had some serious issues of which we have no idea if they have been resolved, but at least it’s been acknowledged.
Carry on good sir, lead us to a cup one day! In a year from now. Thank you.
Sincerely
President of the fans, duely elected by a fair and representative democratic process.
bytheseine
This is called Damage Control. I don’t think it’s working.
meta_asfuck
The letter to fans is fine. But the « Forever Winnipeg » tagline is poorly thought-out by Marketing and comes off as vaguely threatening. Other teams do not allude to the possibility of the franchise leaving the city in their marketing efforts.
fdisfragameosoldiers
Is the WIFI so fans can watch their phones instead of the tire fire that we sometimes see on the ice? 🤣🤣🤣 /s
JorroHass
Like we didn’t make playoffs. I think fans are justifiably annoyed with the last marketing message but fuck guys we lost. Move on. A letter worded just right isn’t going to help you (pissed off fan) feel better.
Calling it lip service isn’t a smart comment it’s just a fact. Yes. It’s a letter about or failure to make play offs.
People expect GM and TNSE to send a letter saying:
“ we ducking lost and we are rushing dog shit and we are the worst and our players suck and our city will never be hood and again we fucking suck. And fuck PLD he’s gone. And Fuck Helly he is gone. And Wheeler? Fuck him he’s gone”
Christ change is coming one way or another. Game 2 of round one hasn’t even happened and we are expecting the org to show its hand during end of season presser?
14 Comments
The Jets organization sent out a letter this afternoon to fans on behalf of President & COO John Olfert. It reads as follows:
On behalf of the Winnipeg Jets Hockey Club and True North Sports + Entertainment, I would like to express sincere appreciation and gratitude for your loyal support of our Winnipeg Jets during the 2022-23 season.
True North’s purpose is to be relentless in our pursuit of providing a superior fan experience, developing championship calibre hockey teams, nurturing our employee team, and collectively making a meaningful and consistent contribution to our community (True North Purpose). These priorities are what drive our ownership, 300 full-time (plus 900+ part-time) employees, and other stakeholders who expend tremendous care, effort, and commitment to operating a Winnipeg Jets season.
But it is the fans who turn hockey games at Canada Life Centre into events, and who transform an NHL playoff game into a Winnipeg Whiteout – with all the fun and excitement that these games bring.
Despite an exceptional start to the season and qualifying for post-season play – we share in the disappointment by not advancing further, as it is an organizational goal to win a Stanley Cup for our city and province.
In response, we offer no excuses or rationalizing comments – but instead embrace the resilience our community is known for, and continue our collective efforts to improve for the future. Looking ahead:
>We are excited by the $13 million renovation, already underway, to improve service offerings, the north concourse and Wi-Fi for all fans at Canada Life Centre;
>
>We value the tireless efforts of our hockey management and scouts, as they prepare for the NHL Scouting Combine, the NHL Draft, and the necessary work required to develop championship calibre teams; and
>
>Our organization remains focused on sales efforts within the framework of our Forever Winnipeg ticket sales campaign.
>
>Forever Winnipeg, is not just a tagline, but rather a declaration of unrelenting efforts to ensure that our NHL franchise thrives in perpetuity. It is your emotional and financial investment with our team that provides the energy in our venues, and the fuel that makes the economic engine of True North and the Winnipeg Jets go. For this we are grateful.
The organization tried to launch a marketing campaign to increase season ticket sales which fell flat with many fans. Additionally the end of season media availabilities also left some fans feeling a disconnect.
Does this resonate with you?
Seems like a really weak statement after being punished by the fans and media. Hey were upgrading the wifi and « service offerings ». That’s really going to move the needle…. and don’t forget about our Winnipeg Forever stuff. We’ve really shown how much we value you recently!
I love me some lip service
It sounds like Chevy wrote it. A lot of words without actually saying anything meaningful.
At least this didn’t double down on the « we made the playoffs you should be happy » message that cheveldayoff was trying to push on fans.
They finally admitted that they do in fact want to win a cup. That didn’t seem like the message the GM was conveying.
Fans just want a change. This core has worn thin. So that and it reinvigorates people. People like new. Bring in players that want to be here and play hard. They don’t have to be Connor McDavid.
I think fans are at the point where if we’re not being condescended or made to feel crazy / lied to / threatened, things are good. So overall, yes this is a good letter.
The tone of this one is better.
« Forever Winnipeg »
Remind me how many local breweries have products in the arena for Jets games? Support local is a two way street.
This is much better than what was in that email recently.
But if you want a champion caliber team, put your money where your mouth is and make some changes – not asking for them this second, but before the season begins.
I am good with this. On behalf of all the fans, (nominated in a silent voting process involving one individual) as I am now the President of the fans, [(thank you for your vote!)… ‘you’re welcome’] and as such, from one President to another, Thank you for the Winnipeg Jets! As well acknowledging the players had some serious issues of which we have no idea if they have been resolved, but at least it’s been acknowledged.
Carry on good sir, lead us to a cup one day! In a year from now. Thank you.
Sincerely
President of the fans, duely elected by a fair and representative democratic process.
This is called Damage Control. I don’t think it’s working.
The letter to fans is fine. But the « Forever Winnipeg » tagline is poorly thought-out by Marketing and comes off as vaguely threatening. Other teams do not allude to the possibility of the franchise leaving the city in their marketing efforts.
Is the WIFI so fans can watch their phones instead of the tire fire that we sometimes see on the ice? 🤣🤣🤣 /s
Like we didn’t make playoffs. I think fans are justifiably annoyed with the last marketing message but fuck guys we lost. Move on. A letter worded just right isn’t going to help you (pissed off fan) feel better.
Calling it lip service isn’t a smart comment it’s just a fact. Yes. It’s a letter about or failure to make play offs.
People expect GM and TNSE to send a letter saying:
“ we ducking lost and we are rushing dog shit and we are the worst and our players suck and our city will never be hood and again we fucking suck. And fuck PLD he’s gone. And Fuck Helly he is gone. And Wheeler? Fuck him he’s gone”
Christ change is coming one way or another. Game 2 of round one hasn’t even happened and we are expecting the org to show its hand during end of season presser?
Grow the fuck up fans. Embarrassing.