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L’Ontario interdit le recours à des athlètes professionnels pour faire de la publicité et commercialiser des paris sportifs en ligne | Nouvelles de Radio-Canada


L’Ontario interdit le recours à des athlètes professionnels pour faire de la publicité et commercialiser des paris sportifs en ligne | Nouvelles de Radio-Canada


mattattaxx

23 Comments

  1. Svalbard38

    Great first step. Hoping more steps follow.

  2. CMDRShepardN7

    So, AM can’t advertise Bet99 anymore?

    Loss of income…

  3. noctisakashi

    Finally, was tired of Cabbie, Pronger and Gretzky

  4. Natural-Web-6978

    Looks like Mathew’s really did take a pay cut.

  5. VanAgain

    Ontario shows some rarely used common sense.

  6. TrelivingTheDream

    Good thing they waited until after Auston signed.

  7. monkeywork

    Goto the primary source:

    https://www.agco.ca/blog/lottery-and-gaming/aug-2023/agco-ban-athletes-ontarios-igaming-advertising-protect-minors

    Notable changes to the guidelines: At a minimum, materials and communications shall not:

    >Use or contain cartoon figures, symbols, role models, social media influencers, celebrities, or entertainers who would likely be expected to appeal to minors. [This requirement has been changed]

    >Use active or retired athletes, who have an agreement or arrangement made directly or indirectly between an athlete and an operator or gaming-related supplier, in advertising and marketing except for the exclusive purpose of advocating for responsible gambling practices. [This requirement is new]


    >Entice or attract potentially high-risk players. Instead, measures shall be in place to limit marketing communications to all known high-risk players. [This requirement has been changed]

  8. endosurgery

    It’s a good first step. Next is banking gambling adverts altogether

  9. thatmitchguy

    Good thing we extended Matthew’s before this lol

  10. BossBrief539

    Lol what a liberal gongshow.

  11. SketchedOutOptimist_

    Thanks everyone for complaining about the gambling ads popping up: along the boardsconstantly, across the screen during game play, every 2 minutes during intermission, at each commercial break and as part of the actual game’s programming content.

    The gambling adds played like a virus and I’m sure 89% of us hated them right away.

  12. AngledLuffa

    Great, now how am I supposed to teach my six year old who watches games with me how important it is to be addicted to gambling?

  13. BUROCRAT77

    About fucking time. Now to ban adds for this shit all together

  14. uncleben85

    One of the first things I’ve agreed with the Ontario government over in a long time.

    Sorry athletes. Like, that does suck for you, but I’m sure you’ll find other advertisement deals easy enough. We need to put a dent into the Wild West that is gambling ads in Ontario.

  15. ElephantShell34

    It’s always been weird for athletes to advertise a product they are not legally allowed to use for their sport.

  16. AsparagusAccurate277

    Glad we live in such a nanny province.

  17. alexsharke

    Now bam them from having whole segments of odds on Sportsnet.

  18. leafsbroncos18

    Steve dangle gambling network in shambles. As a former long time fan, fuck em

  19. Sherwood_Hero

    Evander Kane files for bankruptcy in Mar 2024 I bet.

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