Dans la première de la série IDENTITY, le graphiste des Golden Knights de Vegas, Matt McElroy, se joint à moi pour parler du chemin improbable vers sa carrière de rêve et partage un nouveau concept pour notre équipe vedette, les Anaheim Ducks. ▪️ CHAPITRES ▪️ 00:00 – Introduction 02:14 – The Ice Breaker 06:26 – The Showcase ft. Matt McElroy 24:47 – The Journey: Anaheim Ducks 32:39 – The Perspective 36:55 – The Concept by Matt McElroy 42 :03 – Le Top Tip IDENTITY est la série YouTube phare d’Icethetics. Chaque épisode présente des entrevues approfondies avec des créateurs éminents liés au hockey ainsi que des discussions sur l’histoire des marques d’équipes professionnelles. Dans The Showcase, nous explorons la carrière de designer de Matt, qui a débuté en tant que créateur de concepts sur Icethetics, où il a finalement été découvert par une équipe de la AHL qui avait besoin d’un nouveau logo. Ensuite, dans The Journey, nous retraçons l’histoire de la marque des Anaheim Ducks depuis leur premier jour en tant que Mighty Ducks jusqu’à aujourd’hui, y compris chaque logo et design d’uniforme entre les deux. Rapporté par Joshua Alexander. Enfin, Matt partage un nouveau concept inédit pour les Ducks, créé exclusivement pour cet épisode d’IDENTITY. Regardez son travail en cours et écoutez l’histoire de la création de cet incroyable design.
@Ducks d'Anaheim
31 Comments
Amazingly produced! My actual career is video production and motion design, and I'm blown away by the production value of your videos so far. I both appreciate and am exhausted by the amount of work I know you had to put into it to make it be this slick. Especially impressed by the logo history video. Just top notch all the way around.
Great getting to hear Matt's story. I've been following him for years and it's always felt like a group victory for all of us when he levels up to the next stage, either creatively or professionally. Can't wait to hear whoever is next.
And while I've never submitted a design, I can proudly say that I was the one who suggested the IceHL name. I really hope the league gets some sort of formal, video presentation in the future. I'd love to see the league return to glory, and get to participate in all the fun new jersey gimmicks and events the NHL has come up with.
Design and hockey! 2 things i cant live without lol
Awesome stuff. This channel has already exceeded every expectation.
What a debut! Amazingly well produced. You have a well thought out narrative and, of course, elegant transitions. I need more of this is my life.
Given the push to quickly consumed content, I’d encourage you to think about publishing the segments as shorter videos and perhaps on a more regular basis.
Awesome video, can't wait for more episodes!
This is brilliant! The content is captivating and the presentation is really impressive. Keep this up!
this is amazing. i’m already hooked.
This was FANTASTIC I can’t wait for the next one
I don´t care about Hockey, or any other sports anymore, its just stupid waste of time 4o years was enough for me.
I love the thunderbirds logo
Amazing, I absolutely loved this video. After listening to Matt's story, I'm really inspired. I'm currently trying to become an up and coming Graphic Designer and my dream job is to be a designer for an NHL team. Now that I've found out about Icethetics hopefully I can use this to publish work and attempt to achieve my dream, thank you!
It is wild to put a face and voice to the writing
Love this
Great concept too
Great show! Glad my son and I were the models for the Black Anaheim scripted jersey. Still have that one in my closet!
U have to get post2post on the channel.!!
Oh, i remember googling his consepts as a kid
This is really really well made, great job!
Been looking for something relevant to watch as I sit on my couch and draw logo concepts. Obviously this is perfect! Looking forward to more and I hope you can land the Kraken design team soon!
Howwwww!?! How are you already this good at this?
I want to be like Matt McElroy when I grow up!
Good show but just way too long 🤦
Meta: The intro questionnaire was a bit too long.
The Ducks are a complete mess. A gross hodgepodge. It wasn't broken and they destroyed it. The slow inexorable process of returning to the original uniform will take another few years. We've seen it with Calgary, Buffalo, Long Island, Edmonton, Philadelphia, etc. Just cut to the chase and bring back the eggplant.
OMG his Ducks designs are awesome 🔥 🏒 🔥
I’m an avid lover of sports apparel and logo history. Great work! That wild wing third jersey will always go down as one of the most unique jerseys.
Would be nice if there was a way to skip interview and go straight to the point of the video.
the ducks have the most outdated uniforms/ color
I still maintain that that didn't encapsulate Springfield hockey (having spent considerable amount of time there) and Matt and I have had exchanges prior to that when we both wrote for Hockey Jersey Concepts. But he (rightfully) took a shot back at me defending his work on Twitter, to which I had to clarify that I wasn't critiquing the logo which was well constructed (though not my favorite of what he had drawn up for that team) and that the team itself was to blame for rushing as it is the worst way to conduct business on all fronts (myself having an education in sport management… from Springfield College no less). I just was complaining that they did Matt dirty rather than he doing a poor and shoddy job (which was never true)
As someone from the Springfield area and who was sad when the Falcons left, I want to thank Matt for bringing the Thunderbirds to life
Thank you for your part with the Springfield Thunderbirds. We love this team and the logo. We couldn't have asked for better again thank you From Springfield, Massachusetts.
Unrelated: anyone know where I can get that Mighty Ducks snapback/trucker hat?