That actually hurt my eyes as it was happening, it was so bad and jumping and glitching everywhere as I’m trying to focus on the play
GroundbreakingCow775
Marketing – “Fans are only a small part of our target demographic”
x2bitsx
I didnt see really any issues with in the Stars-Preds game last night so hopefully these will get better, because they are probably not going away.
Veranos86
Yeah they have to go immediately. Worse than the tracer puck.
Oranssi-Kotikissa
I thought I was alone with the motion sickness. It’s making it hard to watch games
squirrellydw
No issues with the Pens game but those ads are annoying
SoupOrSandwich
Crazy how bad this was executed especially considering they had to know there would be pushback regardless.
Johnnywalgger
NHL sucks for doing this. Bunch of greedy mofos. They don’t even care about their own fans who pay their salaries! If they actually got their broadcast rights corrected they could make more revenue from that then resorting to this BS
progmanjum
Aren’t there already ads on the boards? How many layers of ads can our minds pick up on? We will soon find out.
rfdavid
How about we crowd fund an app that will use the same technology they are using to change the boards to all white?
Big-Discipline4807
Write to Keith Wachtel. NHL VP and Chief Business Officer. This was his brainchild. keithwachtel@nhl.com .
I was actually surprised by how many people on my social feeds didn’t completely hate the NHL’s new digital advertising on the rink boards — the « erase and replace » tech that lays 30-second ads over the real-world logos seen inside the arena. The league did studies that indicated the digital ads were more pleasing to the eye. Some of the feedback I saw seemed to agree with it.
The verdict wasn’t unanimous — I had someone with an NHL team tell me the ads « made me nauseous. » The tech wasn’t perfect: I noticed some glitches when the bench doors opened and a flickering when a Kings player’s white jersey got too close to the boards. But the backlash wasn’t as harsh as I expected. And soon, we’ll all be used to it.
Sgt-Pumpernickel
Yeah they are dumb, but how you gonna get motion sickness sitting on the couch lol
14 Comments
It was a nice attempt but yeah horrible execution
That actually hurt my eyes as it was happening, it was so bad and jumping and glitching everywhere as I’m trying to focus on the play
Marketing – “Fans are only a small part of our target demographic”
I didnt see really any issues with in the Stars-Preds game last night so hopefully these will get better, because they are probably not going away.
Yeah they have to go immediately. Worse than the tracer puck.
I thought I was alone with the motion sickness. It’s making it hard to watch games
No issues with the Pens game but those ads are annoying
Crazy how bad this was executed especially considering they had to know there would be pushback regardless.
NHL sucks for doing this. Bunch of greedy mofos. They don’t even care about their own fans who pay their salaries! If they actually got their broadcast rights corrected they could make more revenue from that then resorting to this BS
Aren’t there already ads on the boards? How many layers of ads can our minds pick up on? We will soon find out.
How about we crowd fund an app that will use the same technology they are using to change the boards to all white?
Write to Keith Wachtel. NHL VP and Chief Business Officer. This was his brainchild. keithwachtel@nhl.com .
From ESPN article:
[https://www.espn.com/nhl/insider/story/_/id/34785207/way-too-early-nhl-awards-picks-hart-vezina-norris-calder](https://www.espn.com/nhl/insider/story/_/id/34785207/way-too-early-nhl-awards-picks-hart-vezina-norris-calder)
​
Winners and Losers of the Week
Winner: Digital ads on the boards
I was actually surprised by how many people on my social feeds didn’t completely hate the NHL’s new digital advertising on the rink boards — the « erase and replace » tech that lays 30-second ads over the real-world logos seen inside the arena. The league did studies that indicated the digital ads were more pleasing to the eye. Some of the feedback I saw seemed to agree with it.
The verdict wasn’t unanimous — I had someone with an NHL team tell me the ads « made me nauseous. » The tech wasn’t perfect: I noticed some glitches when the bench doors opened and a flickering when a Kings player’s white jersey got too close to the boards. But the backlash wasn’t as harsh as I expected. And soon, we’ll all be used to it.
Yeah they are dumb, but how you gonna get motion sickness sitting on the couch lol